For years now, YouTube hasn’t done much in the way of protecting content creators, especially in gaming, when hit by false copyright claims. Many well known YouTubers, including Total Biscuit, SuperBunnyHop and Jim Sterling, have been hit with false copyright claims by developers and publishers for speaking their mind, despite fully protected under fair use.
These claims would take down the reported video until reviewed by YouTube, which could take anything up to 2 weeks. These developers and publishers do this for no other reason to harm the channels, but until now YouTube did little to stop them taking advantage of the broken system.
Jim Sterling, who is an outspoken critic within the games industry and one of the bigger targets for such copyright claims, put up a new episode in his fan funded series, the Jimquisition, saying how delighted he is that YouTube is finally taking the steps necessary. He also spoke on how YouTube have kinda made him the poster boy for fair use in video games.
“YouTube approached me in mid-September, informing me that game developer Moo Tech had filed a copyright strike against me,” Sterling told Polygon, “and that YouTube felt my video was more than satisfactory in fulfilling the requirements of [fair use].”
“Four videos have been used to debut the program,” Sterling said. “Of those four, I am the only [video-game]-related example.”
Watch the whole video below:
The program will help stop developers and publishers from abusing the system, but they will back creators in court too. That said, there’s a lot of videos on YouTube, and a lot of DMCA’s, so they won’t be able to work with everything, but will be doing their utmost to ensure that the system isn’t abused as much as before.
“We’re doing this because we recognize that creators can be intimidated by the DMCA’s counter notification process, and the potential for litigation that comes with it,” Google said in their announcement.
“While we can’t offer legal protection to every video creator—or even every video that has a strong fair use defense—we’ll continue to resist legally unsupported DMCA takedowns as part of our normal processes. We believe even the small number of videos we are able to protect will make a positive impact on the entire YouTube ecosystem, ensuring YouTube remains a place where creativity and expression can be rewarded.”