This is the very question GameSpot asked Valve’s Erik Johnson in a recent interview, but while they would gain a decent amount of money short-term, Valve are in it for the long-term and believe such advertisements would hinder the growth of the platform.
“We don’t see a case for that ever getting user value,” said Johnson, when asked if a product such as Doritos may ever see advertising on Steam. “So we wouldn’t do it. I don’t think that those ever work, either. To take it a step further, I don’t think anybody buys Doritos as a result of that.”
“We tend to focus on long-term relationships,” with him going onto say that such programs would not only have a negative effect, but cost the company money. “It would be a bad business decision, let alone just dumb.”
Valve’s Robin Walker added: “Ads don’t serve any value to costumers,” saying that Valve’s goal is to create new tools and functionality, such as the “Steam Discovery Update,” to help users filter and find games that they want to play.
It is great that Steam, despite being a free service unlike their main competitors, won’t be having adverts for short-term gains, and prefer more consumer friendly methods. Selling games is their main concern, as it should be, as they would make far more from selling games than they would from taking away space for ads. What are your thoughts though? Let us know in the comments!