Sega CEO Wants to “Win Back The Customers Trust”

AlienIn recent years Sega have not been the powerhouse they once were, losing a lot of trust from longtime fans of their games. However, in an interview with Famitsu (translated by Siliconera) Sega CEO and President Hajime Satomi admitted that the company broke this trust and want to do its utmost to mend what they can.

One way they hope to mend this is by shifting its focus away from schedules and more towards putting out quality.

“I’ve been talking to the employees about how we should start putting serious consideration into quality from this point on. Especially in North America and Europe, where it’s always been more of a focus on schedules, I believe that if we can’t maintain quality, it would be better to not release anything at all.”

Satomi said that Atlus, who Sega aquired back in 2013, made them learn a lot, particularly about the western market.

Sonic's fall from grace
Sonic’s fall from grace

“As far as the Western market goes, we learned a lot from Atlus. If we can make a title with proper quality, I believe there’s a good chance for it to do well even in the West for players that like to play Japanese games.”

Satomi admits to the mistakes the company has made to date, saying that they have “betrayed” the fans trust, and want to return to how they were in the 90’s and gain that trust back.

“We did our best to build a relationship of mutual trust with older fans of Sega, but looking back, there’ve been some titles that have partially betrayed that [trust] in the past 10 years.”

“Sega in the ‘90s was known for its ‘brand, but after that, we’ve lost trust, and we were left with nothing but ‘reputation. For this reason, we’d like to win back the customers’ trust, and become a ‘brand,’ once again.”

Because of this new focus on quality, Satomi said not to expect anything for the second half of this year, “but I believe we will announce something for home console at Tokyo Game Show.”

What are your thoughts on what Satomi said? Hope this comes to pass or did games the likes of Sonic Boom [ughhhh] turn you off anything Sega in the meantime? Let us know in the comments!

Leave a Reply