Publishers may join Xbox Play Anywhere program, insists Phil Spencer

Microsoft xbox play anywhereFollowing the roll out of Microsoft’s new Windows 10 and Xbox One offering of the ‘Play Anywhere’ selection of games, head of Xbox Phil Spencer feels that third-party publishers may one day jump on board with the program, once they see how successful it has become for the company.

Speaking in an interview with PC Authority, Spencer said that while first-party titles are the focus of Microsoft and the ‘Play Anywhere’ initiative to entice gamers, he can see big publishers considering the idea in the future. Basically, if you’re unaware of how ‘Play Anywhere’ works, it allows you to buy a game on Xbox One and have a digital copy on PC, allowing the synchronization between the two, so you can save your game and play it on the go, or upstairs while the wife is watching tv in the living room.

“I’d say some of the bigger traditional third party publishers, they want to see how this works out for us,” he said. “There’s always a fear that you’re ‘giving away two games for the price of one’. I’ll say I think there are very few people that actually buy a game twice, once on PC, once on console.

“Really what you’re doing is you’re just allowing the customer you already have to play your game more often. In today’s world, engagement on games is more engagement on games, [and] is almost always a good thing, given multiplayer and the business models around those games.

“I think the third party big publisher adoption will happen in time.”

As of now, the available and upcoming Play Anywhere titles are ReCore, Forza Horizon 3, Gears of War 4, Halo Wars 2, Scalebound and more. You can find out the full listing here.

[Source: PC Authority]

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