It was bound to happen, and with a surge of smartphone owners checking in on the recent phenomenon that is Pokémon GO, it is likely that some people experienced Pokémon GO out of curiosity, whereas the hardcore Pokémon fan and gamer still continues to spend time with it.
In its prime, Pokémon GO peaked at 45 million Daily Active Users (DAU), which is nothing to turn your nose up at. However, since the beginning of August, figures have dropped significantly, with a loss of over 10 million users. Still, that leaves 35 million DAU which again, is nothing to laugh about.
According to Bloomberg, “Data from Sensor Tower, SurveyMonkey, and Apptopia, however, show that Pokemon Go’s daily active users, downloads, engagement, and time spent on the app per day are all well off their peaks and on a downward trend.”
You can see the figures in Bloomberg’s graph below:
It’s not uncommon for a mobile app to suffer a massive drop off either. Sure it happened to Angry Birds, it has happened to Candy Crush, and it will happen with the next big mobile phenomenon. However, I would imagine that the recent patches, updates, changes and server issues since launch would have a drastic effect on player enjoyment of the game.
With the faulty ‘nearby’ system, the lack of third party Pokémon location apps and harder to find Pokémon, it can become a frustration to find Pokémon GO fun at times. Players also feel that the battling system isn’t up to par for a Pokémon game, and they’re not wrong. While made more simplistic, it takes away what makes Pokémon Pokémon, and the lack of content on the app, despite being free, is a turn off.
It’s a great app nonetheless, but it’s not perfect. It certainly opened up a lot of eyes in relation to Augmented Reality, and going forward, it should help create some new, more imaginative ways of capturing peoples’ attention.