It is being reported that Boris Johnson has given the UK games industry £1.2m to launch Games London and develop a new London Games Festival. The announcement was made in awesome fashion, with a blocky Boris Johnson navigating a Minecraft world set in London itself.
Games London is a collaboration between UKIE, Film London and the Mayor of London and is led by former MCV publisher Michael French according to MCV, and will run from April 1st to April 10th this year. The aim of the festival is to shine a light on the games sector and boost investment in UK games development.
In the announcement video, Boris Johnson said “London is already a star player when it comes to games and interactive entertainment, but international competition is fierce and we need to ensure our city can compete with our global gaming rivals,” said Johnson in a statement.
“Through Games London we are supercharging an increasingly important sector for our economy, one that exemplifies the capital’s reputation for creativity and innovation. From design to banking and civil engineering to film, games technology is being used in a host of different sectors. We are investing in a dynamic and constantly evolving industry to take London to another level as a world-leading capital for games and interactive entertainment.”
You can learn more about the festival here.