It’s a well-known fact that the video game industry collectively, is worth more than the film and music industry combined. But that statement is pretty hard to get your head around, especially when you consider the scale of the industries mentioned. Thankfully, every once in a while, the experts are on hand to deliver some figures and break them down so we get a bit of a better understanding.
So with that in mind, how much do you think was spent, by the video game industry, on advertising in the United States for the month of November alone? $10,000,000?.. $20,000,000… We’ll offer some help, it was $92,000,000 (see image to the right). The figure was released today by VG Chartz following a report from research firm iSpot and consists of the spending of 32 gaming brands running 120 adverts over 22,000 times throughout November.
So, to break that down a little more for you, Activision were of course the biggest spenders having just released Call of Duty: Black Ops 3. Alone Activision accounted for almost 20% of the total figure spending 90% of their budgets on the latest addition to the COD series alone totalling over, nearest makes no difference $17,000,000. Bethesda weren’t far behind with their adverts for Fallout 4. Four different ads ran almost 800 times accounting for 15% of the overall amount spent. EA accounted for a further 10%, Ubisoft a further 7% with Nintendo being the final publisher to make up the top 5 spenders with an additional 7%.
Even with that information, it’s still really difficult to comprehend just how much this kind of thing actually costs. It’s worth noting that November was always going to be an expensive month for publishers however, Christmas is rapidly approaching and we’ve had a lot of AAA games launch this quarter. Publishers want to get their games out there ready in order to maximise potential sales, so they invest more to make more. Having said that, these figures do not cover the amount spent in other regions. As we all know video games have a global market, additionally advertising is not limited to TV, so what we have here, is only a portion of what was actually spent. They’re going to have to sell a lot of games to make that up.
[Source: VG Charts]