EA are to break tradition this year by not attending E3 in June. Technically speaking, they will still have a presence that week in Los Angeles, but like Bethesda did last summer, EA will host their own event on the Sunday before E3 begins.
The new setup has been named EA Play, and will be streamed online for fans to watch. Tickets to the event are also available, and while free, numbers will be limited so pre-book early if you wish to attend the event. There will be a presentation as always, along with announcements, trailers and hands-on demos to play in Club Nokia, where the event will be held. The event will run from June 12th to the 14th, while E3 runs from June 14th to the 16th.
Following EA’s announcement of their EA Play plans yesterday, the ESA who organise E3 annually said “EA’s player experience underscores E3 as the global launchpad for video game news, announcements, and excitement. As always, we continue to look forward to their contributions to E3 week and can’t wait to play the games ourselves,” ESA senior vice president for communications Rich Taylor said in a statement to GameSpot.
Elsewhere, where this announcement was made, gamers could be seen throwing harsh abuse at EA over their E3 shows, with the publisher picked on for their lengthy sports title updates and ‘boring’ presentations. I found a majority of the comments to be disgusting, really. EA are one of my favourite publishers, because they brought me some of my favourite titles. Sure, they go all out with season passes and media hype, but as a business, it’s their priority to stay in business. FIFA is one of the biggest franchises in the world, as is Madden NFL. EA also brought us Mass Effect 2 and 3, Battlefield, Fight Night, Need for Speed, and the upcoming Unravel looks fantastic.
I for one am looking forward to this year’s EA Play conference, as a gamer, a fan, and as the person sitting her writing this.