Blizzard changing name to something else

battle.netSince 1996, has been one of those services that gamers on PC will be familiar with. First launching alongside the original Diablo game, served as the launch platform for all of Blizzard’s hit titles over the years. Now, Blizzard are changing its name. I wonder if they paid the $10 fee.

Like ‘Blizzard Streaming’ and ‘Blizzard Voice’, will receive a similarly straight forward title, something along the lines of ‘Blizzard Tech’.

“When we created, the idea of including a tailored online-gaming service together with your game was more of a novel concept, so we put a lot of focus on explaining what the service was and how it worked, including giving it a distinct name,” Blizzard said.

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“Over time, though, we’ve seen that there’s been occasional confusion and inefficiencies related to having two separate identities under which everything falls – Blizzard and

“Given that built-in multiplayer support is a well-understood concept and more of a normal expectation these days, there isn’t as much of a need to maintain a separate identity for what is essentially our networking technology.”

This change won’t affect players in any way, although it will be interesting to see how long it takes for long time users and to adjust to the new name, or whether it will ever change in their minds.


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