Activision has announced that Call of Duty Black Ops 3 has already sold enough copies to generate a figure of $550 million in sales, within its first week on sale. Activision claim this is the biggest launch in entertainment this year.
“The opening weekend haul is the biggest entertainment launch of 2015, including theatrical box office, music and book launches,” the company said in a statement.
“Our fans are engaging more deeply with the franchise than ever before. In fact, so far, people are playing Black Ops III for more hours per player than any Call of Duty game on record,” Activision Publishing CEO Eric Hirshberg said.
Activision also stated that 75 million hours were already spent playing online, in the first three days of Black Ops 3’s launch. It was also stated earlier in the week that 91% of physical sales of Black Ops 3 in the UK were on the Xbox One and PlayStation 4. Gamers who bought it on the PS3 or 360 would have been greeted to toned down graphics and a lack of campaign. I feel for younger gamers who perhaps shouldn’t even be playing the game, who don’t follow gaming news religiously. To get your hands on this year’s game and find no campaign must be heartbreaking. Imagine their parents bringing the game back to the shop, thinking there’s a problem with the disc, and not getting a refund in an extreme case?
That’s a moot point at this stage. Old news. But Christmas is coming, and some kids don’t get games on release dates, so more kids will perhaps experience this issue in the near future. Still, Call of Duty continues to sell well, and despite internet disdain for the franchise, it doesn’t look like it’s going to end just yet.