Activision responds to Infinite Warfare trailer backlash

infinite warfare spaceSince the reveal of the Call of Duty Infinite Warfare trailer, a petition online has been asking fans to down-vote the trailer to make a point that fans don’t want a future setting any longer, and want a return to modern or even a 1940’s setting. Activision has since responded to the negativity which currently has 422,000 dislikes on Youtube at the time of writing.

“You’ve got to love the passion of gamers,” said Activision CEO Eric Hirshberg, reported Polygon. “This is an industry like no other and a fan base like no other. We love that our fans treat this franchise like their own and have such strong points of view about it. There just aren’t many entertainment franchises on earth that can generate the kind of passion that Call of Duty can, and that’s a good thing.

“We know there are people in our community who are nostalgic for the boots on the ground-style gameplay; that’s why we made Modern Warfare Remastered. But we also have millions of people in our community who want to have new innovative experiences in the game each year and Infinite Warfare is going to deliver that.

“The good news is this year we found a way to deliver both in one package while keeping our community together. While of course we see the passionate opinions online, we also look at other measurements and the fact is — while it’s very early — pre-orders are off to a very strong start. The number of likes per view on the Infinite Warfare trailer are the highest we’ve ever seen.”

However, it seems that Activision don’t feel diminished or distraught by the current situation, with Eric Hirshberg adding;

“We’ve seen this in the franchise before. The reveal trailer for Black Ops 2, which took the franchise into the future for the first time, had the most dislikes of any reveal trailer we had ever made at that time. And that went on to become our most successful game ever.”

“Right now, the franchise has never been stronger. We have more people playing Black Ops 3, a game that takes place in the future, with boost jumps and fictitious weapons, than any game in our history. What we know for sure is that if we always just did what worked in the past and never took any creative risks, we wouldn’t have a franchise. The day to worry is the day we stop trying new things.”

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