Activision, the publishers behind Call of Duty, Guitar Hero and Destiny to name a few, have acquired King Digital, the makers of Candy Crush. The deal is worth a whopping $5.9 billion (£3.8bn), and means that we’ll be seeing Candy Crush skins in Call of Duty….or not.
“The combined revenues and profits solidify our position as the largest, most profitable standalone company in interactive entertainment,” said Activision CEO Bobby Kotick in a statement. “With a combined global network of more than half a billion monthly active users, our potential to reach audiences around the world on the device of their choosing enables us to deliver great games to even bigger audiences than ever before.”
As stated elsewhere, when you put that money into perspective, that $1.9m acquisition of Star Wars by Disney looks minor. That figure alone will annoy fans. Even Microsoft’s acquisition of Minecraft pales in comparison to this. Facebook acquired Oculus Rift for $2m as well. Crazy money altogether!
“Riccardo, Sebastian, and Stephane are some of the best minds in the business,” said Kotick. “Activision Blizzard will provide King with experience, support, and investment to continue to build on their tremendous legacy and reach new potential. We share an unwavering commitment to attracting and developing the best talent in the business, and we are excited about what we will be able to accomplish together.”
Other games in King’s repertoire include Farm Heroes, Pet Rescue and Bubble Witch.